About Denver NWSL

The NWSL has announced it has awarded Denver, Colorado the league’s 16th franchise. The Denver NWSL team, set to begin play in the 2026 season, is comprised of a robust ownership group that includes local and national investors including Rob Cohen, Project Level, a subsidiary of Ariel Investments led by Chairwoman Mellody Hobson and former Washington Commanders President Jason Wright, FirstTracks Sports Ventures LLC (FTSV), led by siblings Jon-Erik Borgen and Kaia Borgen Moritz, Neelima Joshi and Dhiren Jhaveri and Molly Coors. Cohen will serve as the club’s controlling owner and Governor with Hobson as Denver NWSL’s Alternate Governor.

The Denver NWSL franchise is still finalizing plans for a purpose-built stadium for professional women’s soccer and a dedicated performance facility. More information will be available as these plans are finalized. 

Fans who wish to guarantee access to season tickets for the Denver NWSL can do so by placing a Season Ticket Deposit.

Meet the Founders

Rob Cohen

Rob Cohen is the Chairman and CEO of IMA Financial Group, Inc., a top 25 North American insurance brokerage specializing in risk management, insurance, wholesale brokerage and wealth management headquartered in Denver, Colorado. During his tenure, Cohen has led the firm to unprecedented growth while staying true to its client-focused culture built on the foundation of employee ownership. IMA has consistently been named a best place to work by various national and local publications and since 2020, the company quintupled its revenue and grew its employees from 600 to 2,700 through both organic and inorganic growth.

Community involvement is at the heart of both IMA and Cohen’s personal life, evident through IMA’s vision, established by Cohen, which is to protect assets and make a difference for clients and associates within the communities IMA operates. The IMA Foundation, IMA's charitable arm, has raised millions to support critical youth-focused causes in education, mental health, arts and culture, and the challenges of food insecurity and homelessness. Outside of IMA, Cohen has served on numerous nonprofit boards, including the Colorado Dream Foundation, the Denver Metro Chamber of Commerce, Downtown Denver Partnership, and Visit Denver.

As Cohen built IMA into a national insurance brokerage, he was also among the business leaders elevating Denver’s sports scene to the international stage. In 2001, Cohen founded the Denver Sports Commission, whose mission is to proactively identify, pursue, and attract regional, national, and international amateur and professional athletic competitions and events to Denver. The commission has helped bring such notable events such as the All-Star Games of MLB, NBA, NHL, Women’s Final Four, and Hockey Frozen Four to the greater Denver area.

Cohen served as a founding member of the United States Olympic & Paralympic Foundation (USOPF) and is the Chair of the Games Hospitality Committee. He most recently was on the Salt Lake City Bid committee, which was awarded the Winter Olympic Games for 2034. He has served on the board for the United States Olympic Museum and has attended 15 different Olympic Games in his lifetime.

In 2020, Cohen was appointed to the Commission on the State of U.S. Olympic and Paralympics by U.S. Senators Jerry Moran and Roger Wicker as part of the Empowering Olympic, Paralympic and Amateur Athletes Act, which concluded with the publication of recommendations for Congress called: Passing the Torch – Modernizing Olympic, Paralympic, & Grassroots Sports in America – The Final Report of the Commission on the State of U.S. Olympics & Paralympics. 

Cohen has mentored and supported countless student-athletes at MSU Denver through the Molly and Rob Cohen Athletic Pacesetter Scholarship Program. You can often find him in the stands at various sporting events throughout Colorado.

A Kansas native, Cohen holds bachelor's degrees in Risk Management and Finance from the University of Texas at Austin and has earned the Chartered Property Casualty Underwriter (CPCU) designation. His professional affiliations include membership in organizations such as the World Presidents’ Organization and the Council of Insurance Agents & Brokers (CIAB).

Throughout his career, Cohen has received many accolades, including the "Most Admired CEO Award,” induction into Hall of Fames for Insurance Business America and Visit Denver, and was the recipient of the first-ever Diversity, Equity & Inclusion award from the Denver Business Journal.

Cohen lives in Denver with his wife, Molly, where they raised their four children, Jake, Cooper, Kaley and Jonah, all of whom have found their own success in different industries, including insurance, tech, and sports and entertainment.

Project Level / Mellody Hobson

Alternate Governor Mellody Hobson is Co-CEO & President of Ariel Investments, LLC (“Ariel”), the first and oldest African-American-owned mutual fund company in the United States. Ariel is the parent company of Project Level, which is investing in the Denver NWSL franchise. Led by Hobson and former Washington Commanders President Jason Wright, Project Level’s mission is to ‘level’ the playing field in women’s sports through investment and ownership. In 2022, Hobson made history as one of the first Black owners in the National Football League, as part of the Denver Broncos’ Walton-Penner Family Ownership Group. She is also a shareholder of the Chicago White Sox, the Women’s National Basketball Association, and League One Volleyball. In 2021, she co-founded Ariel’s first private equity firm Ariel Alternatives, LLC – with inaugural $1.45 billion fund Project Black, which scales sustainable minority-owned businesses to fuel Fortune 500 supply chain diversity. Outside of Ariel, Mellody is a leader in corporate boardrooms, as former chairman and current lead director of Starbucks Corporation and a director of JPMorgan Chase.

The Borgen/Moritz Families

Led by siblings Jon-Erik Borgen and Kaia Borgen Moritz and their spouses, Brooke Borgen and Misha Moritz, the Borgen family has a distinguished legacy of financial, athletic, and philanthropic impact and success in Colorado. This community-focused investment through their FirstTracks Sports Ventures LLC represents their passion for women’s athletics, elevating opportunities for all, and their commitment to bringing the first professional women’s soccer team to Denver.

Jon-Erik Borgen (BA Middlebury College, MBA University of Denver) is President and CEO of Borgen Investment Group, a Denver-based single-family asset management firm. He also serves as Principal of FirstTracks Ventures, a venture capital fund investing in seed-stage companies in Colorado and beyond. Growing up, Jon-Erik was a competitive athlete in soccer, ski racing and was captain of his lacrosse team at Middlebury. Jon-Erik serves on the boards of Denver Children’s Home, Graland Country Day School, and The Eagle Fund at The Denver Foundation.

Kaia Borgen Moritz (BA Dartmouth College, MBA/Finance University of Denver) has extensive experience in the private and nonprofit sectors. Kaia’s professional experience includes finance roles at Arthur Andersen, Founders Asset Management, and Borgen Investment Group. Kaia currently serves as board chair of Ski and Snowboard Club Vail and is a director on the Vail Valley Foundation board. Kaia ski raced and played rugby at Dartmouth.

Neelima Joshi & Dhiren Jhaveri

Neelima Joshi is a Colorado native, seasoned finance professional, and leader with experience in corporate finance, community leadership, and non-profit board governance. Neelima has dedicated her time and expertise to high-impact boards where she champions efforts to make tangible differences in the community. Currently, Neelima serves on the Board of Directors of the Food Bank of the Rockies – a position where she works to combat food insecurity across Colorado and Wyoming. She also serves on the Board of Directors of the Biennial of the Americas, an organization which was established by the Colorado Governor’s office to promote cultural exchange, innovation, and collaboration throughout the Americas. In addition to these roles, Neelima previously served on the Denver County Cultural Council and Council Executive Committee, a city council appointed position which promotes and supports arts, cultural, and scientific programs within Denver County. Neelima earned a Bachelor of Arts from Colorado College and an MBA from the University of Chicago Booth School of Business.

Dhiren Jhaveri is the Founder, Chairperson and CEO of Kuvare, a global technology-enabled financial services platform with ~$46B in assets that provides insurance, reinsurance, & asset management solutions. Additionally, Kuvare has a strong commitment to community enhancement, infrastructure development, and sports-related investments. Before founding Kuvare, Dhiren was a member of the executive committee of Sammons Financial Group, where he led corporate development and investments. Previously, he worked at McKinsey & Co. and Barclays. He is on the board of The Neo-Futurists, a Chicago based experimental theater group and is actively involved on various committees for the American Council of Life Insurers (ACLI). Dhiren earned a Bachelor of Arts from State University of New York at Binghamton, an MBA from University of Chicago Booth School of Business, and is a designee of the LIMRA Life Insurance Fellows (LLIF).

In addition to building their business and community commitments, Neelima and Dhiren are one of the first South Asian owners in the National Basketball Association and Women’s National Basketball Association as part of the ownership group of the Minnesota Timberwolves (NBA), Lynx (WBNA), and Iowa Wolves (NBA G League). They live with their family in Colorado.

Molly Coors

Molly Coors is a fifth generation Coloradan native. Her Colorado roots and love of sports have shaped the person she is today. Molly played varsity collegiate level lacrosse at Connecticut College. The team construct, friendships made, and lessons learned both on and off the field played an integral role in her career.

Molly worked in the US (in their New York, Chicago, and Denver offices) and abroad (in Sydney, Australia) for AllianceBernstein (AB) for 14 years from 2008 to 2022, working in various roles in their Institutional Investments group and most recently as a Director on their Global Consultant Relations team. She graduated with Dean’s list honors from Connecticut College majoring in Government. She pursued an interdisciplinary thesis her senior year through the Holleran Center’s Certificate Program in Community Action and Public Policy (PICA) which culminated in an internship and later first job out of college with CBS Sports in New York City. 

Molly serves on the Young Guns Committee for the National Western Stock Show, volunteers at her children’s school and is involved in other community organizations.  

Molly and her husband, David, live in Denver, Colorado where they are raising their 4 children (ages 3 to 9) and enjoy soccer, lacrosse, golf, tennis, hockey and especially time in the mountains together skiing in the winter and hiking and other mountain adventures in the summer. 

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